While small businesses represent a significant portion of the economy, there is mounting evidence that the playing field is not level for minority-owned businesses seeking access to capital. Attend this session to learn about the research of Jerome Williams, Distinguished Professor and Fellow of The Center for Urban Entrepreneurship & Economic Development in the Rutgers Business School, and his colleagues who have spent 10 years mystery shopping banks to investigate lending practices and customer experience. Their results demonstrate that in almost every instance, minorities were treated more poorly than their White counterparts. To help minority business owners identify discriminatory practices, Professor Williams will present two frameworks to support the adoption of race-based criteria in evaluating bank performance, namely, Corporate Social Responsibility and Corporate Social Innovation.
Hosted in partnership with the Penn State Smeal College of Business:
Speaker: Jerome Williams
Rutgers Business School-Newark and New Brunswick
Distinguished Professor, Prudential Chair in Business (Marketing), and Fellow of The Center for Urban Entrepreneurship & Economic Development (Management and Global Business)
Dr. Jerome Williams is a Distinguished Professor and the Prudential Chair in Business (Marketing Department), and Fellow of The Center for Urban Entrepreneurship & Economic Development (Management and Global Business Department) in the Rutgers Business School-Newark and New Brunswick (RBS). He formerly served as Rutgers-Newark Provost and Executive Vice Chancellor from 2015-2019, and prior to that as a Penn State faculty member for 14 years. He’s also the proud father of four Penn State graduates.
He currently serves as an Associate Editor of the Journal of Public Policy & Marketing. In 2014, he was inducted into the PhD Project Hall of Fame for his efforts in promoting greater faculty diversity in schools of business. He has received three lifetime achievement career awards from professional organizations because of his long-term commitment to advertising ethics and social responsibility. This recognition was awarded by the following organizations: American Academy of Advertising (AMA), Race in the Marketplace (RIM), and American Marketing Association Marketing and Society Special Interest Group. He also has been inducted into the PhD Project Hall of Fame for his pioneering efforts in recruiting and mentoring of diverse talent into schools of business. For these efforts, The PhD project has an annual award in his name that is given to a faculty member who has followed his example to bring greater diversity to schools of business.
He received his Ph.D. from the University of Colorado in Marketing, with a minor in Social Psychology. He also has an M.S. degree from Union College and a B.A. degree from the University of Pennsylvania.